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The first meeting of the Pedigree Pork Committee,
since I took over Chair, was held on 18th November 2009 at
Stoneleigh.
Bryan Card, our former Chair has set a hard act to follow, bearing
in mind he had to start the whole initiative from scratch. However,
with the strong foundations he has put in place, hopefully with the
support, hard work and enthusiasm from the new committee members we
can really start to make a difference.
The PPC is there to support all BPA members that have an involvement
or interest in Pedigree Pork. Having said that we cannot be all
things to all people and so it is important to restrict the energy
of the Committee to those areas where we can make a difference.
The strategy of the PPC will focus on four areas:
Training and Education
Meat Scheme Initiatives
Competitions and;
Marketing
Each area will have a Champion from the Committee to drive through
the deliverables.
The aim is to help as many members as possible whether they have one
pig for the freezer or retail directly to the public. The important
message is this is about Pedigree Pork consumption to help preserve
our wonderful breeds.
I am conscious that many members will not know who I am or who my
Committee members are. So I would like to correct this by giving you
all the opportunity to meet us. The PPC meetings will be held
Regionally and a lunch buffet will be available so you can turn up,
meet us and tell us your views or just have a chat or a moan.
We cannot do an effective job unless we know what you think.
Sometimes we may not agree but at least we can discuss it so we are
clear what the issues are.
I will update you after every PPC to let you know how we are getting
on and what we have achieved.
You are welcome to contact me or my Committee members at any time.
For me, e-mail is best or my mobile phone.
I am truly optimistic about what we can do if we focus and work
together.
Chris Coe
Chair
Pedigree Pork Committee
07836 644641
e-mail christine.coe@hsbc.com
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